Katherine KucherenkoKatherine Kucherenko MSc
As a Chief Inspirations Officer I don’t’ give a damn about a logic, I go where my fascination is. After my Master in Science in Management at Nyenrode Business Universiteit and several jobs in Marketing and Purchasing management I decided to spend the rest of my life putting my energy in things that will make a difference in this world and work only on products and services that eventually will improve consumers' lives. I believe in a transparent world, a world where progress is made by open communication and collaboration. As to me, the online strategy that doesn't create a shared value is not sustainable. I try to combine my passion for Social Media, neuromarketing and branding to come up with something that will result in value creation for all stakeholders involved.
ChrisChris Ritzen MSc
I can really admire brilliant people that design great products. New innovative and value-adding products can definitely improve people's life and therefore I think it's a privilege to live and work in the beginning of the 21st century as so much innovation is happening on a day-to-day basis! With my strong passion for technology and innovation I tend to analyze products based on three main aspects: business value, user experience and design. I can be best characterized as an analytical, enthusiastic and dedicated person with 6 years of experience in the IT industry. I have an educational background in General Management (Nyenrode Business Universiteit) and Information Management (Saxion). Jobs or Gates? Please give me both!
Tom van den BerkhofTom van den Berkhof BSc
I call myself a Chief Initiations Officer. Does this mean that everything is initiated by me? No, but the title definitely fits my personality as I'm known for my crazy but inspiring ideas. This perfectly fits Einsteins quote: ´If at first, the idea is not absurd, there is no hope for it´. Many people don't allow themselves enough time to achieve the goals, and give up too soon. The lack of inspiration is the reason and this is where I can be helpful. Being a generalist, I follow my heart and do things with an enormous passion; one of them is guiding people in difficult and complex situations. I can describe myself as a no-box-thinker without limits. My aim is to help companies with on- & offline conversations and campaigns.